Friday, April 29, 2011

Import Export Procedures - International Business Resources

I just made an extensive post on our Importers and Exporters blog about How to Find Manufacturers and Suppliers and how and "why" the Yahoo Directory section of Yahoo is extremely valuable to Exporting entrepreneurs - the link to that blog is located on the right side bar under links.

Briefly, however, I point out how the Yahoo directory has far better targeting of sources and WHY THESE SOURCES ARE BETTER THAN ALL other directories on the Internet.

To see how categorized the Yahoo Directory is, you can see from the following link how they break down into multiple sub-categories different business groups, in this example Direct marketing and Direct Mail -

Direct Marketing Advertising Direct Mail

I bring up the subject of direct mail because most business people ignore this means of advertising and/or making contact with other businesses now that they can "email".

Yes, you should have a website - it is your BEST 24/7 advertising billboard to the world but why not focus some attention on other advertising methods that most are now ignoring, i.e., direct mail?

In a direct mail letter you can introduce your business and provide the receiver with the URL to your website. Based on various marketing newsletters and publications I read, over 70% of all emails never reach the intended party so even though they are FREE, email is a terrible method of trying to make first contact with another business.

The MOST lucrative contracts I have ever concluded have been by means of direct contact, either by mail, fax or phone.

WORD OF CAUTION: Sending unsolicited FAX messages within the USA can get you some VERY HEFTY FINES - Faxing another business is only recommended now from one country to another. A fax message to a potential buyer/seller in another country stands a far better chance of being read by the intended receiver than an Email ever will.
In rounding out this post I want to pass along two resources that I cam upon while doing some research online yesterday using Yahoo, which by the way I recommend over Google since they changed their programming algorithm two months ago they and now return crappy results.

My Yahoo research took me to two blogs about Doing Business In Mexico that I found extremely interesting and have bookmarked them for future visits - Mexico is a HUGE market for products and services - ignore all the negative press designed to keep you off balance from what is going on around you in your own country - here are the resources -

Doing Business In Mexico

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Thursday, April 14, 2011

Online Trade Leads Board Memberships - Are They Worth It?

Some of this Q&A is edited but with a savvy bit of use of the Internet and actually following the reference links in this post, you should be able to figure out what has been edited, names have been left out to protect the privacy of those individuals.

QUESTION: (Received the week of April 10th, 2011)

Ron:

I recently bought your Import-Export training course and have found the information/guidance highly useful, thanks for putting this together. I have a question for you on (the online trade leads platform considered by most to be the best). They have a pretty good feature now, wherein they are asking suppliers to pay $2000 to become (background checked) suppliers.

This group is also verified (background check etc) by the website. There are some current (background checked) suppliers who claim to only work with other (background checked) members. I am wondering, once I do start the business in a few months (I am still in the research stage), if becoming a (background checked) member of a site like this is worth spending $2000 on.

There are a number of sites like this, but (the online trade leads platform considered by many to be the best) seems pretty well knit and also offers a number of useful features. I would love to hear your thoughts on this.

Thanks

G.......

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ANSWER:

Hi G.....,

The problem with answering most questions of the nature you have posed is neither the import export training course publisher, nor I, know all the details of what you are considering as to "why" you think this service would be good for you and your business.

This answer is much longer than I tend to provide but there is much to say about what you are asking, so please read carefully and check out the references.

We do not know if you are considering it because you are looking to "import" or export, that is an important consideration in either case. Everyone who purchases the courses has their own set of ideas and neither the import export training course publisher nor I can assume to know or be a subject matter expert on all reasons you are considering this service.

With that said..... there is a lot more to this answer but for some reason my blog formatting kept crapping out on me and jumbling everything together so I have posted both the question above and the ENTIRE answer (quite detailed and from both myself and the publisher) on our website, here is the link to go read the entire email exchange about Import Export Trade Leads boards and to learn if they are really worth the now thousands of dollars a year some of them charge...just click here...Import Export Trade Leads

Ron Coble International Business And Trade Services Center

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