Wednesday, February 06, 2013

How To Find Large Volume International Buyers For Your Export Products

For a couple of decades the US government has provided trade leads services to help exporters find importers (buyers) through their STAT USA program.

One of the reasons given for ending this service was that importers/buyers were no longer submitting their requests through USA embassies. The importers/buyers could now find manufacturers, exporters and suppliers on the Internet (a very good reason why exporters and exporting manufacturers should have a website NOW).

Additionally, importer buyers were no longer willing to advertise the fact they were looking for products to import and thus expose their contact information, especially their email addresses, to the vast amount of spammers and scammers who thrive on this type of database or directory.

The oldest (37 years in business) and only publisher of printed trade directories of worldwide importers closed their doors in October 2010 due to similar reasons.

So what are Exporters to do?

Many turn to the online trade lead boards where both importers and exporters may post their wants and needs FREE of charge. For a fee that often ranges into several hundred dollars, an exporter may elevate their listings to higher status by having a cursory background check done on their business.

The problem with most trade lead boards that allow FREE posting is the amount of scammers that have proliferated and now I have heard that some of the scammers have made enough money to set themselves up to look legitimate enough to pass the cursory background checks allowing them to scam even more.

Looking at the problem of finding legitimate buyers my research found a possible solution in using lists of existing “Wholesalers” and “Dealers” of products by their SIC Codes (standard industrial classification).

SIC Code Groups 50 and 51 are the two major groups covering ESTABLISHED companies that BUY PRODUCTS IN LARGE AMOUNTS.

Considering that domestic manufacturers generally sell large quantities of their products to wholesalers/dealers and do not market direct to retailers, then it makes sense to focus on the large volume buyers for your export marketing since Importers are no longer advertising the fact they are seeking products.

B2B lists are generally available by SIC codes for most developed countries but may be more difficult to find in lesser developed countries. This again plays into the need for an exporter to have a website so importers who are seeking products are able to find them from you.

Labels: , ,

4 Comments:

Anonymous Agricom Impex said...

I really thank you for providing such a useful information for exporters. As a yellow millet exporter from India, this is really benefited a lot to me after visiting this blog. Thanks man.

9:41 AM  
Anonymous Xenophanes said...

This is an interesting blog indeed. I to have a question. I'm planning on breaking into the import export trade, but as an independent sales contractor initially. I was planning on leaning towards importing certain cotton based products into Canada since secondary data shows that Canada does import this in considerable volume. What I would do is to use portals and find buyers, negotiate quotas and rates with them on behalf of my suppliers and then charge a commission on the sale (if it happens).

Or should I simply register an import business and handle the products? Anybody have any advice?

12:06 AM  
Blogger Sofia Sana said...

It is very true...importer buyers were no longer willing to advertise the fact they were looking for products to import and thus expose their contact information, especially their email addresses, to the vast amount of spammers and scammers who thrive on this type of database or directory.
You deserve appreciation for taking the time to catalogue these things for us

business marketing


3:17 AM  
Anonymous Arun said...

Very useful information, Thank you

5:13 AM  

Post a Comment

<< Home